OUGD403- Brief 3.. Visual Research

Joe showed me his own blog which he had on it Graphic Design which he likes and finds inspiring:

I found that within this work were elements of the traits we had discussed from answering questions on his likes and dislikes such as geometric patterns as well as modern designs which all include sans serif fonts. 

http://www.behance.net/gallery/Kodak-re-brand/5504959

After looking at the work he likes and finds inspirational I searched online myself at work that I think demonstrates similar ideas which I have researched. This design (rebranding) for kodak would represent the geometric modern patterns which Joe likes. 

http://www.behance.net/gallery/MEM-AN-INTERACTIVE-TYPE-SYSTEM/5358317

These designs also express geometric patterns and shapes with a mixture of line weight including a contrast of thick and thin. As well as repeated patterns and abstract shapes. 

http://www.behance.net/gallery/BREAKING-ALPHABET/8252785

From further researching I encountered this typeface which reminded me of movement and therefore the drift cars, the visual communication of "breaking alphabet" shows that subtle changes into the typeface by moving parts of the letterform.

http://www.behance.net/gallery/TJ-Evolette-A-Designed-by-26plus/6852719

http://www.behance.net/danhprt

Dan Hoopert (Behance)

This typeface showcases the idea of architecture and structure/form through its use of material (thread) its intricate designs also enhance the fonts personality through clearly showing what it represents. Within this design I also like the thick and thin lines where the thread has been repeated, by adjusting line weight within a letterform could represent structure within architecture which I could experiment with.

Fonts I have chosen to look at:

I have chosen to experiment with these fonts because they are all sans serif and contain straight angular lines which also enhance what Joe stated he likes, maths, geometric shapes, angles and Swedish architecture.

I will start to experiment with CODE because this one of Joe's favourite fonts however for my final designs I will use Avenir Next Ultra Light because this would best suit his personality and love for neatly/ modern crafted design.

In 1988, the Swiss typeface designer first presented Avenir to the public, which already at that time marked an excellent alternative to other well known typefaces such as Futura® or Avant Garde®. Compared to the mere metric construction of other typefaces, Avenir was convincing because of its optical construction which lent it a more humane appearance, as seen, for instance, in the classically drawn “a”.

In 2004, Frutiger, together with Linotype in-house type designer Akira Kobayashi, reworked the Avenir family to address on-screen display issues. The result was titled Avenir Next. The typeface family was increased to 24 fonts: 6 weights, each with a roman and italic version, in 2 widths: normal and condensed. Frutiger’s numbering system was abandoned in favor of more conventional weight names.

The glyph set was expanded to include small caps, old style figures, subscripts and superscripts, ligatures.

http://www.myfonts.com/fonts/linotype/avenir-next-pro/

I have chosen to use this font because I believe it represents Joe in that it is clean cut, simple and modern (represents future) and could possibly link to the idea of modern design in buildings/ shapes and grids.