Wednesday 9 October 2013

OUGD401- CoP1 Lecture 1: Introductory Briefing Overview of Lecture Programme

This introduction lecture contained a wide variety of work from all different disciplines including Photography, Illustration, Animation, Advertising as well as Graphic Design. 

http://thelegendsoflondon.files.wordpress.com/2012/04/times_new_roman_by_asher27.jpg

Times New Roman was one of the fonts explained as an example of typography in Graphic Design. The introduction lecture sparked a clearer understanding of fonts and how fonts have certain personalities and purposes. For example Time New Roman was created to be part of the The Times newspaper which is a British newspaper and reflects British values. Time New Roman in particular was created to be socially superior (Britain) as an incredibly formal font. The font contains connotations of the Roman Empire as well as the British Empire which represents Britain as traditional and historic. 

http://upload.wikimedia.org/wikipedia/commons/d/df/ABayer.png

This font created by Herbert Bayer from the Bauhaus represents post-modern views in that it is a font which is simplistic and can be related to fonts such as futura. This font was created in 1925 and futura in 1927, so were created at a similar time and therefore link to my project. This font was created to be quite neutral and usable, therefore having many uses and not actually containing any historical or political connotations. 


http://en.wikipedia.org/wiki/File:FetteFraktur.png

Both of these versions of the Fraktur font were used in Germany as part of campaigns during WWII, these are both incredibly powerful fonts and contain connotations of history and power and were originally known as "blackletter". They used a serif font rather than a sans serif to represent the idea of visual culture and history/tradition. 

By looking at these fonts It has influenced me to look further into the connotations of fonts and why fonts have been manipulated to suit a certain audience or message. This can also be applied to my own current project to represent the word occupation which can often be connected with the ideologies of the military. 




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