The most successful websites (three examples below) are successful because of designing they are simple and use a combination of text, images and illustrations which encourages the viewer to read more.
Through my own design I wanted to create a mock up for Lorna’s charity so that she could consider putting her information on it in the future. As a small charity she doesn’t currently have a budget but it is an excellent way of continuing to spread vital information to the public as well as using social media.
The design encorporates the colour palette I created previously to ensure consistency throughout the designs. The website mock up also includes photographs to illustrate content which could be displayed. The simple design would allow for it to be coded on various devices and the ‘Emergencies’ button would be useful for people quickly searching for help if they have found an injured hedgehog. See the design below:
The information on the home page is the most important and relevant for the first few seconds of visiting the website and this also affects the design of the type hierarchy. The charities logo is at the top which is important to ensure the user is on the correct website, this is also alongside the important emergency phone number which is vital for quick and efficient care and admissions. The calendar also shows upcoming events which is useful for users, the emergency section as stated previously is also incredibly important and is also a break in the branding as red is used, this is due to red crosses being a known symbol for health care and therefore using this sign indicates the already known ideologies of emergency health, especially within the UK.
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