Sunday, 6 December 2015

OUGD601: Poster Design

Throughout the process of making the posters which are the main element of this design brief I experimented with lots of different elements and I have shown below some of the changes I went through as these were extremely subtle and only based on aesthetics. I started off working with a yellow/ beige tinted background but this merged into larger blocks of colour as it meant the text was more legible as it seemed to flow easier with more room, and this meant the text could be larger and therefore seen from a distance. (see below) I also changed the shape of the sun as this allowed for more colour to be added and in infographic format, the simplistic illustration is much cleaner. 









Within this design below I created small icons for each of the three sections and I also applied this to the third poster. I worked with a lighter green on the background as this allows the middle poster to work as a set, two are light green and the other a combination. This ensures that each of the designers are consistent in their colour palette. 




After experimentation I realised that the illustrations should be placed in shapes as this creates a more interesting and engaging piece to look at. However the circles at the bottom seem to resemble medals so therefore I decided to put them above the rectangular text boxes. 




Within these examples above it shows the subtle changes to the editing of the fence in the third circle which is dark grey. After some feedback it was suggested that I change the gap to look like an arch rather than just a square cut, even though this is more realistic an arch would be more suggestive of having a hole within the fence. 

The final designs: 



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