OUGD601: COP3 Practical Brief

Brief

Create artwork for a British charity or ethical organisation of your choice. This should be a live brief to test your communication skills in finding a suitable brief which suits your own beliefs. Throughout your process of making you should document how this work relates to your previous research into ethical theory. 

Background/ Considerations

Consider the tone of voice of the design; what would be suitable for the client? Are you informing, educating, persuading ect?

There are several limitations and processes when creating branding which impact on the creation of the design. This includes ensuring all imagery created is suitable for print and web. 

Think about the client and target audience of the charity and how this impacts the design created as well as the cost of the printed material. How can the logo/branding be shown across a range of materials? What printing methods should/ could be used?

Ensure throughout that a critical journal documents the process of working for a live client and how this affects the outcome of your project. Consider how research must be undertaken into the charity such as vital information which they wish to convey or perhaps the messages and reasoning why they run this particular charity. 

Mandatory Requirements

Blog posts and design boards to demonstrate your development process and evidence of relevant research, which has impacted your practice. 

A critical journal which reflects on your practice in response to ethical theory research.

Deliverables

A consistent brand created for the charity of your choice. This will adhere to the specific requirements which the client states through discussions. It should include a fully a range of products which will help the charity brand themselves and have a stronger presence in comparison to its competitors.