The final images can be seen below and also viewed on my Behance page by clicking here
As stated previously the logo works in two formats mainly due to the larger name of the charity but also because it needs to work in a square format for Facebook and in a landscape format which would suit signage for a tent or other forms. The consistent use of the bight green also keeps consistency and would allow Hogs Rest to stand out at wildlife fundraisers, this use of colour can be seen in examples such as guide dogs with the specific shade of blue, BHF in the use of red and also Dogs Trust by their use of bright yellow. The use of one dominant colour is design tool which is successful and I believe would work wonderfully for this small charity.
The posters again further use this shade of green within different elements to emphasise particular pieces of information with light green and white. The posters I believe work well as a set as they are different in their layout yet similar in their consistent use of colour and the hedgehog illustration.
Below are some samples of merchandise which could be sold, these are simple designs as they need to be inexpensive to print onto various surfaces.
Again as mentioned previously, the website is simply a mock up and extension of the branding which Lorna may use at a later date depending on funds. But as a whole branding process I wanted to show her how her charity could be seen online as well as through a variation of products.
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