OUGD601: Secondary Research- The Morals and Ethics of A Theory of Design Thinking

The Morals and Ethics of A Theory of Design Thinking

http://www.academia.edu/4390557/The_Morals_and_Ethics_of_A_Theory_of_Design_Thinking

page 1. 'Morals are understood as abstract beliefs and principles that constitute the character of an individual or that collectively refer to the character of a group or community of individuals. Morals are potential responses not yet applied to the situations that would test them.'

page 1. 'Ethics on the other hand, is understood as how morality is put into practice when the interests and perspectives of other people, circumstances, and things are considered and the greater good is sought for all. Where morality builds disposition to seek improvement, ethics assures that the morals of individuals are fairly and justly applied to achieve the greatest good for all effected'.

page 3. "moral and ethical values arise through personal experiences, their situated interpretation, evaluation, and assimilation. These values vary with individuals, disciplines and cultures. They can be implicit or explicit in the reasons for designing and in the choices made during design.'

page 3. 'The values of Responsibility, Referential accuracy, Goodness of fit, Appropriate expression, Effectiveness, Fairness, and Wellbeing are suggested as the modern moral and ethical values that designing encourages. These principles avoid the burden of guilt that traditional moral and ethical principles arising from tribalism, nationalism and religion (such as honour, patriotism, shame, humility, remorse and redemption) do.' 

page 3. 'Instead the development of self respect, empathy, compassion, effectiveness, conscience, and justice are given an operational foundation in practical and cultural experience while moral outrage and mercy are transformed into commitments to improve the circumstances involved'.