Thursday, 17 September 2015

OUGD601: Secondary Research- Eileen MacAvery Kane

The books I have been looking at and how I am reading them is through a particular stance as my dissertation is focusing on the idea of moral choices and ethics from a human perspective. This book in particular was interesting to read because it isn't necessarily theories on design and ethics it was mainly stating what current issues there are. 


Ethics: a graphic designer's field guide- Eileen MacAvery Kane

'by definition ethics means "the rules or standards of governing the conduct of members of a profession", "a set of principles of right conduct", and "the study of the general nature of moral choices to be made by a person". page VI

'Using these definitions as a starting point, we can explore and discuss ethics in graphic design through three lenses: 

1) legalities- the rules that govern the profession- copyright law, piracy, plagiarism, fair use,photo manipulation

2) integrity- principles of right conduct- spec work, crowdsourcing, responsibility to clients and contracts

3) morality- the general nature of moral choices to be made by a person- sustainability, social responsibility, cultural influence 

page 31.  (morality) 'Graphic designers regularly create visual communication that's consumed by the masses. Issues like brand sketching, social responsibility, sustainability, and green washing all warrant examination through the lens of morality' 


page 40. 'Social responsibility in graphic design has advocates in both the private sector and the public sector, in large organisations and small, and on an individual basis' 

page 41. 'Across the glide as well as on an individual level, graphic designers are being challenged to create work thats socially responsible'.

page41. 'Being a part of a project as big and rewarding as 'water for India' allowed me to realise first-hand that design is not just about marketing a product or making a bottom line, but rather it can be rewarding on a human scale. Working with 'Engineers without Borders' showed me design can be collaborative and used for the greater good' Alexander Sangeorge. 


page 32. 'A major ethical dilemma is to be hired to work for a client whose products, services or actions are harmful, criminal, politically unacceptable, or are promoting violence and war, or foster morally unacceptable opinions or actions' Steff Geissbuhler. 

page 26. 'The ugly truth about design 'taboos'- work on speculation, plagiarism, piracy, work for hire, stock logos, cronyism, unsustainable design- is that they are being broken daily' DK Holland

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