OUGD405: Edible Type

Edible Type Research

"You are required to produce a piece of EDIBLE TYPE that resembles an existing letterform or glyph.

The piece of EDIBLE TYPE can be created from a bought food substances then crafted into a typographical form or lovingly made by your own fair hands.

You can work independently or as part of a team, maximum team size is three individuals.

Each piece of EDIBLE TYPE should be supported by a broad range of visual investigation in the form of design sheets and notebooks."

Materials/ Food Substances:

I began to search online by looking at the typical food substances that are generally used  for edible type and recipes. 

Jelly: 

http://laughingsquid.com/wp-content/uploads/portada5-640x432.png

Bread/ Toast:

http://www.countryliving.com/cm/countryliving/images/toast-letters-ABFOOD0906-de.jpg

Cheese:

https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPSUfqLJcEmvLAhyphenhyphen9EpNp1e3HmWJsUwDbk8Q0XS2bRUe019ExS47UNjeEVivarjNwg_I6Ein9o0qmJst4BgR6myeoKf32U1BgXp2VXKVfUiTI9lRv40Luqb3nQjnGC1vUjHKzbdxKlyWJO/s1600/nasabento.jpg

Cake:

http://athome.kimvallee.com/wp-content/uploads/2009/10/alphabet_cake.jpg

Games which include type:

Scrabble, Hangman, Word searches (examples)

One of my ideas is to look at the idea of games which use type and try to replicate these in a more informal way through edible food substances. 

Stroop Effect: Word/colour test

Another idea I had was also in the form of interaction with the edible type- to colour the letterforms/words with certain colours which were different to the word. This could work by using coloured icing/ food colouring or jelly.

"The famous "Stroop Effect" is named after J. Ridley Stroop who discovered this strange phenomenon in the 1930s. Name the colors of the words. Do not read the words...rather, say the color of the words. For example, if the word BLUE is printed in a red color, you should say RED."

"The words themselves have a strong influence over your ability to say the color. The interference between the different information (what the words say and the color of the words) your brain receives causes a problem. There are two theories that may explain the stroop effect:

Speed of Processing Theory: the interference occurs because words are read faster than colors are named.

Selective Attention Theory: the interference occurs because naming colors requires more attention than reading words."

http://faculty.washington.edu/chudler/words.html