OUGD405: Brief 1: Typography Examples

http://thebotanist.uk.com

When looking at examples of design which is influenced by the Victorian Era I found that a certain element of modern stores and designs have begun in a revival of traditional techniques and embracing the idea of history and heritage as part of their brand identity. I found that beginning research in Leeds there is a pub/bar which is located within Leeds (near Trinity Centre). Their design has a certain quality and "style" which reflects their brand identity in being aesthetically beautiful and everything being carefully considered/ crafted- food and drink for example. I personally like how they have modernised their designs to appeal to their target audience by digitising their drawings and also their logo. From looking at this I will experiment with scanning and looking at different types of fonts I could use.

http://www.behance.net/gallery/Keepers-of-the-Craft/4638923

I noticed that when looking at further recent designs by users on Behance (creative blogging website) that there seemed to be a higher use of decorative typography. The use of black/white seemed to be used- perhaps to recreate the feel for tradition. The second letterform I looked at was the "h" seen above which uses gold and red tones, this interested me along with the corners of the design, it seemed to frame the highly detailed and frantic nature of the piece. The idea of framing could be used within my own designs through looking at borders and recreating victorian patterns in Illustrator/ editing in Photoshop.

http://www.howdesign.com/design-creativity/fonts-typography/victorian-typography/

From looking at these logo designs I found that the use of ink and paper stock influenced the aesthetics of the designs and therefore this has influenced me into looking at other forms of stock- I will experiment with my designs in printing onto different paper types, including tracing paper, stained/ brown papers and cartridge/ water colour sketching paper (off white and thicker stock).

http://www.behance.net/gallery/New-Sheridan-Hotel-Branding/390305

This example which I discovered on Behance was incredibly successful because it showed as a brand how the work could be used across a wide range of products and not just as the logo. The research was clearly shown into colour choices (from Victorian wallpapers) and also the patterns used follow the same aesthetics and give the brand a certain feminine and established personality. From my own primary research I found a range of different wallpapers and cuttings of decorative patterns which I will scan and begin to work with along with text to create my photo backing papers.